Afin d’éveiller les consciences, WWF a demandé à l’agence Ogilvy Paris de penser une campagne qui marquerait les esprits. A travers des photographies d’animaux sur lesquels des tags sont peints, les visuels soulignent l’importance du respect de la planète. A découvrir dans la suite.
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To raise awareness, WWF has asked the agency Ogilvy Paris to think a campaign that marked the spirits. Through photographs of animals on which tags are painted, the visuals underline the importance of respecting the planet. To discover in the future. http://pichaus.com/focus-rhino-wwf-elephant-@5181ca1e2a19b945d023971f2cee2d80/
Wow!! Even though this ad campaign is in a different language, the images speak for themselves. They are visually stunning, and yet disturbing at the same time when you take a second look and notice the graffiti on the animals. I think this campaign is very powerful and really takes the message home. Thanks so much for sharing!
ReplyDeleteYes, Wow. I actually love graffiti, but this ad really saddens me. I think designers often struggle with sensitive subjects, walking the line between poignant and offensive. I can look at this, but it does make me really feel for the animals.
ReplyDeleteAmazing combination of two images/concepts which one would not usually see together. Graffiti which one sees in the city and animals which are only seen in the wild. The combination of these two concepts create a stunning image which impacts the viewer.
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