Show & Tell // Six: iPhone sexy, no matter what generation...

Hands down, Apple has got the goods on packaging design. No matter what you purchase, the design is seemless, every detail is thought out and well executed, and you know that one amazing product is waiting below the plastic shrink wrap and cardboard. From the little apple logo, to the smooth matte finish of the box, every part of the iphone's box and packaging design is perfectly thought out and adds to the products appeal. 

The best part about Apple's designs is that it only takes one sentence to sum up what is within the box. The font, the simple sentence and the placement are clear and decisive, and are appealing to customers.

http://www.apple.com/iphone/