Show & Tell // Five: 00,000,000 CURED.

This ad campaign really spoke to me, its simplicity and boldness stand out in the midst of so many other ads trying to raise awareness about the seriousness of the AIDS virus and how it is something we should all pay attention to and take seriously. It just shows the website and the company’s logo, however, it is all the information you need to get you to the place where you can start learning more. 

It uses the simple, effective colors that Jeanne mentioned to us in class, the red, black and white, and needs no image to be effective. The words are haunting and powerful enough on their own.

http://www.amfar.org/community/publicservice/default.aspx?id=3702 

Public Service Ad Campaigns

TAKING A STAND, INSPIRING ACTION: TWO DECADES OF amfAR AD CAMPAIGNS

Over the course of the last two decades, amfAR’s public service advertising campaigns have reached millions with their visually arresting designs and provocative slogans. Since the first campaign was launched in 1985, these inspired ads—designed and donated to amfAR by Kenneth Cole Productions—have drawn attention to the ongoing threat of HIV/AIDS and have urged the public to support the Foundation’s vital research efforts.

Some of the most memorable ad campaigns are shown below. Click on each image for an enlarged view.

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1985	1987	1990	1993
1994	1996	1997	1997
1999	2000	2001	2003
2003